Order, clarity, simplification, these are the key words that start this thesis work.
In the first part they have examined the claims made by great thinkers (Edgar Morin, Zygmut Bauman, Giovanni Sartori, Italo Calvino, Marshall McLuhan ...).
Everything now seems to lose its stable form, its position in the Earth to become a part of what Marshall McLuhan called “global village.” In this village where precisely the distances are shortened up almost to zero that more than ever is needed is a reorganization of the fragments. The role of the graphic designer, and then to all operators with communication have to do, then it becomes essential for this reorganization. Were examined those artifacts graphics ensure clarity, effectiveness and social commitment. He looked at what has been done in graphic design, taking advantage of good examples of excellent design: E. Johnston, H. Back, P. Renner, H. Bayer, A. Frutiger, A. Milani and A. Steiner. Ultimately we have clarified what is the role to be taken by the graphic design presenting my projects.
Roles of each communication are:
1. Transmit culture;
2. Move the conscience;
3. Order the cities, institutions, society as a whole.
In the first part they have examined the claims made by great thinkers (Edgar Morin, Zygmut Bauman, Giovanni Sartori, Italo Calvino, Marshall McLuhan ...).
Everything now seems to lose its stable form, its position in the Earth to become a part of what Marshall McLuhan called “global village.” In this village where precisely the distances are shortened up almost to zero that more than ever is needed is a reorganization of the fragments. The role of the graphic designer, and then to all operators with communication have to do, then it becomes essential for this reorganization. Were examined those artifacts graphics ensure clarity, effectiveness and social commitment. He looked at what has been done in graphic design, taking advantage of good examples of excellent design: E. Johnston, H. Back, P. Renner, H. Bayer, A. Frutiger, A. Milani and A. Steiner. Ultimately we have clarified what is the role to be taken by the graphic design presenting my projects.
Roles of each communication are:
1. Transmit culture;
2. Move the conscience;
3. Order the cities, institutions, society as a whole.
